Consumer Markets

Companies competing in today's Consumer Markets have already experienced unprecedented change; and now there is the additional impact of electronic commerce, changing not only their way of doing business but also their very business.

The competitive emphasis is moving away from manufacturing to managing the brands and the consumer relationship, from tangible to intangible assets, and companies are restructuring to focus their businesses, disposing of non-core activities and investing the proceeds to streamline and grow the business.

Meanwhile there is continual pressure on price/margins and many Consumer Markets companies have been facing falling stock prices as the financial markets chase 'new economy' stocks at the expense of the more traditional companies.

In this complex and fast evolving environment, KPMG is working closely to help clients understand the implications, develop appropriate strategies and organizational responses, manage the business and technology risks and put in place the necessary programs to implement them in a timely and effective way around the world.

Within consumer markets we focus on three areas: Consumer Products, Food & Drink and Retail.

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